Seoul

Why Visit Seoul?

Seoul is a city that blends opposites—tradition and modernity, tranquility and chaos—into a harmonious experience. You can sip tea in a centuries-old teahouse in the morning and shop for the latest gadgets in a sprawling market by afternoon. With vibrant street food scenes, dynamic cultural performances, and serene mountain trails, Seoul has a unique energy that will captivate your soul.

Best Time to Visit Seoul

• Spring (March to May): The cherry blossoms bloom, creating a dreamy pink backdrop across the city.
• Autumn (September to November): Crisp air, stunning fall foliage, and perfect hiking weather make this a favorite season.
• Winter (December to February): Snow-covered temples and steaming bowls of tteokguk (rice cake soup) bring a magical vibe to the city.
• Summer (June to August): Hot and humid, but a great time for festivals like the Boryeong Mud Festival nearby.

Getting to Seoul

• By Air: Incheon International Airport (ICN) is the primary gateway, connected to the city by the Airport Express (AREX) and buses.
• By Train: High-speed KTX trains connect Seoul to other major cities like Busan and Gwangju.
• By Bus: South Korea’s well-organized intercity bus system makes travel to and from Seoul seamless.

Top Attractions in Seoul

1. Gyeongbokgung Palace
   Built in 1395, this grand palace was the heart of the Joseon Dynasty. Catch the changing of the royal guard ceremony, and don’t miss the National Palace Museum of Korea located within the grounds.
2. Bukchon Hanok Village
   Step back in time as you wander through this preserved neighborhood of traditional Korean homes. It’s a photographer’s dream and a chance to see local crafts and tea houses.
3. Myeongdong
   Seoul’s shopping mecca is a sensory overload of bright lights, bustling shops, and tantalizing street food. Pick up skincare products, trendy clothes, and quirky souvenirs.
4. N Seoul Tower (Namsan Tower)
   For panoramic views of the city, head to this iconic tower. Couples often leave “Locks of Love” here, adding to its romantic allure.
5. Changdeokgung Palace and Secret Garden
   This UNESCO World Heritage Site is a stunning example of Korean palace architecture. The Secret Garden is a peaceful escape from the city’s hustle and bustle.
6. Insadong
   Known for its artsy vibe, this neighborhood is the perfect spot for browsing galleries, antique shops, and traditional crafts.
7. Dongdaemun Design Plaza (DDP)
   A futuristic landmark designed by Zaha Hadid, the DDP is a hub for fashion, design, and latenight shopping.

Things to Do in Seoul

1. Feast on Street Food
   Seoul’s street food scene is legendary. Try spicy tteokbokki (rice cakes), hotteok (sweet pancakes), and skewered meats at markets like Gwangjang and Namdaemun.
2. Relax in a Jjimjilbang (Korean Spa)
   Experience Korean wellness culture at popular spas like Dragon Hill Spa, where you can enjoy saunas, baths, and even nap rooms.
3. Hike Bukhansan National Park
   Just outside the city, this park offers stunning trails with views of Seoul. The Dobongsan and Baegundae peaks are favorites for hikers.
4. Explore the Han River
   Rent a bike or take a leisurely walk along the Han River. In summer, enjoy the lively water parks or picnic while watching the Banpo Bridge Rainbow Fountain show.
5. Dive into K-Pop Culture
   Visit the Gangnam district for entertainment companies like SM and JYP or take a K-pop tour to see where your favorite idols trained.

Where to Eat in Seoul

Traditional Korean Dishes to Try

• Bibimbap: A colorful rice dish topped with vegetables, meat, and an egg, served with gochujang (chili paste).
• Samgyeopsal: Grilled pork belly that you wrap in lettuce with garlic, chili, and sauce.
• Kimchi Jjigae: A hearty kimchi stew perfect for chilly evenings.
• Bingsu: Shaved ice desserts with toppings like red bean paste, fruit, or condensed milk.

Top Food Spots

• Gwangjang Market: For authentic Korean street food like bindaetteok (mung bean pancakes).
• Mapo District: Known for its Korean BBQ restaurants.
• Hongdae Cafés: Trendy spots with unique desserts and great coffee.

Where to Stay in Seoul

Luxury Hotels

• The Shilla Seoul: A 5-star hotel blending traditional Korean aesthetics with modern luxury.
• Four Seasons Hotel Seoul: Offers unbeatable views, exquisite dining, and top-notch amenities.

Mid-Range Choices

• L7 Hongdae by LOTTE: A stylish hotel in Seoul’s youthful and vibrant district.
• GLAD Hotel Mapo: Modern and convenient, located near transportation hubs.

Budget Options

• Insadong Hostel: Affordable and located in the cultural heart of the city.
• Kimchee Guesthouse Hongdae: A favorite among backpackers for its friendly vibe.

Events and Festivals in Seoul

• Cherry Blossom Festivals
  In April, head to Yeouido Park for stunning views of blooming cherry trees.
• Seoul Lantern Festival
  Held in November, this event lights up the Cheonggyecheon Stream with breathtaking lantern displays.
• Korean New Year (Seollal)
  Experience traditional customs, performances, and holiday feasts.
• Bamdokkaebi Night Market
  Seasonal markets pop up in spring and summer, offering food, crafts, and live entertainment.

Shopping in Seoul

• Namdaemun Market: Perfect for bargain hunting.
• COEX Mall: Asia’s largest underground shopping mall with luxury brands and a famous
  library.
• Hongdae: Trendy boutiques and quirky shops for youthful vibes.

Day Trips from Seoul

1. DMZ (Demilitarized Zone)
   A thought-provoking tour offering insight into the division between North and South Korea.
2. Nami Island
   A romantic getaway famous for its picturesque tree-lined paths.
3. Everland and Lotte World
   Two massive theme parks that are perfect for families or thrill-seekers.

Tips for Visiting Seoul

• Get a T-Money Card: Use it for buses, subways, and even convenience store purchases.
• Learn Basic Korean Phrases: Locals appreciate the effort, even if it’s just saying “Annyeonghaseyo” (Hello).
• Plan for Wi-Fi: Portable Wi-Fi devices or SIM cards are widely available at the airport.

Seoul is more than just a travel destination—it’s a city that stays with you. From its rich traditions to its futuristic skyline, every experience is a story waiting to be told. Whether you’re exploring historic palaces, indulging in street food, or dancing to K-pop beats, Seoul’s vibrant
energy will make you fall in love.

So, when are we booking your trip? Seoul is waiting!